Environmentally Friendly Technology to Bring Automotive Jobs to Ohio
“Green Friendly” Focus of Automotive Industry Sparks Entrepreneurs to Launch New PVD Coatings Production Facility
Columbus, Ohio, 1 August 2007—The automotive industry is touting “green friendly” products to consumers. Automakers and their suppliers are working to eliminate hazardous materials, lower emissions, and reduce the weight of their vehicles. Onward Coatings Company, LLC and yet2.com Inc., along with Cleveland-based Source Capital, LLC and Pillman, LLC are up to the challenge. The four companies have joined to launch a production facility in Mentor, OH to supply alternative chrome coatings to the automotive industry; production is scheduled to begin late 4th quarter 2007.
“The environmental issues associated with traditional chrome plating are clear — most people have seen the movie Erin Brockovich, which first brought the hazards of hexavalent chrome to the public,” stated Brian Boley, co-founder of Onward. “Some of the chemicals used in traditional chrome plating are a real problem. As a result, government agencies are increasingly involved. With the automotive industry’s heightened focus on the environment, we have a chrome coatings technology that is production-ready.” The process Onward Coatings will be supplying is 100% environmentally friendly, substantially lighter, priced similar to, and much more durable than the traditional process used to chrome plate wheels today.
Onward Coatings’ technology uses powder paints combined with Physical Vapor Deposition (PVD) to apply a smooth chrome-look finish to automotive wheels. The process has passed major automotive testing in independent labs, while retaining the deep rich chrome color the consumer desires.
Local Cleveland investor Jamie Pilla understands the opportunity. “Having an automotive background, I fully understood the business model presented by the Onward founders. I see a tremendous upside for not only automotive industry, but other industries using a bright finish, that combined with job creation for our area made Onward a good fit for Pillman, LLC. I am excited to partner with the Onward Group and bring the plant to Cleveland.”
Onward will open its initial production facility in Mentor, Ohio late 2007, Initially, Onward will employee up to 30 people. The company’s model includes the building of a large-scale production facility within 24 months, bringing of the potential of 100 employment opportunities to the area.
Onward Coatings’ licensing and technology commercialization partner, yet2.com Inc., believes the opportunity extends well beyond this next facility. Phil Stern, yet2.com co-founder and CEO comments, “We are excited about the opportunity to work with Onward in building business relationships that will accelerate the adoption of this technology in other geographic markets and for other applications beyond automotive chrome replacement.”
Onward Coatings was founded in 2003 to understand, test, and bring to market PVD chrome coatings to the automotive industry. For more information visit www.onwardcoatings.net
If you would like more information about this topic, or to schedule an interview with Brian Boley, please call Brian at +1-614-778-2663 or email brian.boley@onwardcoatings.net
About Onward Coatings Company, LLC
Onward Coatings Company, LLC (“Onward”) is a limited liability company in the State of Ohio with the purpose of supplying alternative coating and chrome plating options to the aftermarket and original equipment wheel industries. Onward’s management team has spent the last three years researching, testing, and branding alternative chrome coatings to the automotive industry. Onward has developed the process to commercialize a viable chrome alternative, and is also focused on future advancements of the technology. Onward will continue to seek new ways to provide innovation in the way coatings are applied, the types of coating applications that can be applied in a more effective manner, and the products to which applying a coating will add value.
For more information visit www.onwardcoatings.net
About Source Companies, LLC
Since 1982, Source Companies, LLC has specialized in providing growth advisory and investment banking services to the controlling owners of medium-sized businesses. Typically a company begins to use our services when its revenue base is between $25 million to $250 million. We have successfully represented hundreds of such companies. Many of these have profitably grown to $300 million to over $2 billion in revenue size. Our services are designed to help the controlling owners of a business build a more profitable and more valuable company.
For more information visit www.sourcecapital.ws
About yet2.com
yet2.com provides intellectual property consulting and licensing services to world-class clients around the globe. Yet2.com Inc and its online marketplace were founded in 1999 to promote technology licensing and transfer, with original investments from Siemens, Bayer, Honeywell, DuPont, Procter & Gamble, Caterpillar, and NTT Leasing. The privately held company has offices in the United States, Europe, and Japan. The web site now has over 100,000 registered marketplace users including many of the Fortune 500 and over 11,000 SMEs. In addition to its core team, yet2.com has created a wide network of technology transfer partners covering many of the technology-rich countries around the world as well as relationships with technology transfer organizations, technical expert networks, SME networks, technical magazines, online technical communities, and technology brokers. These provide market-wide access to technologies and needs in countries such as Russia, China, India, Korea, Brazil, South Africa, Japan, the US, and Europe. For more information, visit www.yet2.com.
Contact:
yet2.com
Tim Bernstein +1-781-972-0600
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