Jeffrey D. Weedman leads an External Business Development (EBD) team of 50+ who search the globe identifying open innovation opportunities for P&G, helping realize CEO A.G. Lafley’s declaration that 50% of P&G’s innovation be sourced externally (P&G calls its version of open innovation Connect + Develop). Jeff’s EBD group manages nearly 1,000 active contracts (split approximately 40%-60% out– and in-licensing) and demonstrates P&G's commitment to Connect + Develop’s principles on a daily basis. The work of Jeff’s group has been featured in more than 50 publications on 4 continents, including The Wall Street Journal, BusinessWeek, Fast Company, The Korea Economic Times, Axis (a Japanese design magazine), Bilan (Switzerland), and The Economist (P&G received The Economist’s 2007 Corporate Innovation Award). Jeff’s group is active within the Licensing Executives Society (LES) and P&G is one of only five companies to ever receive that organization’s Licensing Achievement Award for excellence in licensing. Whether in engineering or technology, trademarks or packaging, business models or design, Jeff — an avid angler always in search of the next big fish — has helped pave the way of P&G's open innvovation journey.