www.yet2.com Executive Briefing VIII
Speaker Biographies:
John Sculley

John Sculley
John Sculley

John Sculley’s life is defined by a drive that says, “There must be a better way.”

As CEO, John lead Pepsi-Cola Company during its most brilliant marketing successes including “Pepsi Generation” and “Pepsi Challenge” campaigns. When Steve Jobs recruited John to become Apple’s CEO, the result was the first Macintosh computer and the most celebrated TV commercials of all times that started the extravaganza of mega advertising at the Super Bowl in 1984.

John’s drive to foster innovation, the creative use of high technology and rule-changing marketing can be seen with his involvement as co-founder and board member of InPhonic, MetroPCS, IdenTrust, Radiospire, Tello, and Verified Person.

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