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| Microsoft has developed a unique and exciting technology to help both companies and consumers distribute and utilize coupons. Coupons have traditionally been printed on paper and distributed to consumers. Manufacturers produce and distribute billions of dollars worth of grocery coupons annually, but only a fraction are redeemed. Obviously, consumers are receiving coupons that they do not wish to redeem. Most supermarket consumers find it very difficult to locate grocery coupons for all of the products that they purchase regularly. There is a tremendous need for a more efficient means for distributing coupons to consumers. If coupons could be more accurately targeted to consumers that are likely to redeem the coupons, less money will be spent on printing and distributing coupons that are often thrown away. There have been many attempts used to deliver coupons to a more directly targeted group of consumers. Some companies have made coupons available on the Internet, so that consumers can select coupons for printing and redeeming. However, this approach is only effective for reaching consumers who own a computer with Internet access and are willing to take the time to seek the coupons that they desire. Moreover, this approach is susceptible to fraud, because it is difficult to prevent consumers from printing and redeeming unlimited amounts of coupons for fraudulent purposes. In addition, the end result is still a paper coupon which must be handled and redeemed in the conventional manner, with resultant waste of paper and the burden of coupon sorting resting on the merchant. This technology provides the means for manufacturers to electronically send coupons to consumers and for the consumers to redeem them at retailers.device meets needs downloading redeeming coupon data encoded horizontal overscan portion video signal |
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Interested? This is an abstract of a technology that is available for sale or license. yet2.com can introduce you confidentially to the owner of this technology.
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