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| The prevalence and effects of tampering are extremely difficult to measure. This is because of the culture of secrecy that surrounds tampering incidents. There is a reluctance to reveal the extent of tampering by the brand owner because of a fear media exposure leading to copycat tampering incidents and reduced sales. From available data, it appears that in recent years at least five incidents of tampering have resulted in deaths. In indeterminable other cases, tampering have lead to people becoming seriously ill. The result of tampering is often not lethal to the consumer but the effect it has on the company and its product, can be devastating. By way of example, in 1999 the Coca Cola incident in Belgium cost the company $200 million in direct costs and a 6% drop in profits for that year. The 1986 cyanide-laced Tylenol incident showed how widespread the negative publicity generated by tampering can be. The perpetrators of tampering range from pranksters, extortionists, and saboteurs to acts of terrorism. What these perpetrators set out to do is to break into the product of a brand owner, but in effect they break the promise of purity and safety that a company implicitly guarantees consumers. In a time of terrorist activism, this means that a single truck carrying 3000 bottles of your favorite soft drink could be high-jacked, content poisoned, resealed, and distributed for mass consumption. Tamper proofing is not just a nice to have as reassurance to your consumers, but a brand owner and customer should need to be and feel in control of the risk of tampering. This new patented solution will take tamper protection to a new dimension. The solution is not only in the closure, but the container.emphasis safety packaging focused international R&D efforts inside closures seeking ways breaking/separation mechanisms features tamper evidence opening access product |
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