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| Dual Streaming technology (US patent pending and PCT) enables video Ad insertion directly to viewer devices by merging content stream and Ads stream in the end user's media player . The technology allows to present each viewer unique and specified target ads to that specific user based on location. In addition the technology allows the manager of the Ads to verify actual viewership of the Ads by the online viewer. Also the technology comes with backend application providing an E-marketplace for Ads, ad-serving and insertion and real-time control. The technology can currently support both Live and VOD online video and WMV and Flash videos. The content providers are free to steam their digital content unhindered while the ads are streamed from the CYBERAD™ Ads Server System. On the viewer device, the system integrates the ads with video programming streamed directly from publisher servers. Along with our Dual Streaming technology, CYBERAD™ has developed a new metric system (US patent pending and PCT) for monitoring, verifying and accounting for each ad exposure without having to rely on ratings obtained through statistical sampling solutions. Dual Stream Technology enables the use of a single, centralized video ads storage that can be played in any video content of any publisher, on any viewer player any place and anytime. |
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Interested? This is an abstract of a technology that is available for sale or license. yet2.com can introduce you confidentially to the owner of this technology.
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