Problem:

  • The need for smart packaging technologies that can engage a teenage audience in innovative ways
  • Any solution needed to be low-cost, yet able to engage and excite consumers through digital platforms

yet2 Strategy and Role:

  • Identified solution areas and paths
  • Scouted in wireless technologies, printed electronic codes (QR codes), social media integration and potential app partnerships
  • Identified constraints of keeping cost low while encouraging digital engagement

Results:

  • Five companies selected for the opportunity to pitch a business case to the client:
  • Four companies identified from yet2’s active scouting
  • One company vetted and identified from submissions to Unilever’s Foundry network
  • Solution provider selected for further investigation and potential $50,000 pilot

serv
Conclusion:

  • Identification and vetting of five companies with strong use cases and relevancy to the problem.
  • Successful pitch day with definite follow-up and potential $50,000 packaging pilot