Problem:
- The need for smart packaging technologies that can engage a teenage audience in innovative ways
- Any solution needed to be low-cost, yet able to engage and excite consumers through digital platforms
yet2 Strategy and Role:
- Identified solution areas and paths
- Scouted in wireless technologies, printed electronic codes (QR codes), social media integration and potential app partnerships
- Identified constraints of keeping cost low while encouraging digital engagement
Results:
- Five companies selected for the opportunity to pitch a business case to the client:
- Four companies identified from yet2’s active scouting
- One company vetted and identified from submissions to Unilever’s Foundry network
- Solution provider selected for further investigation and potential $50,000 pilot
Conclusion:
- Identification and vetting of five companies with strong use cases and relevancy to the problem.
- Successful pitch day with definite follow-up and potential $50,000 packaging pilot