Description
Haleon are seeking digital solutions that use innovative techniques to encourage consistent and better brushing habits. These solutions might incorporate gamification, education, reminders, AI-driven coaching, or wearable technology to engage users and improve oral hygiene practices effectively.
Background
Despite the availability of quality oral hygiene products, many individuals struggle with consistency or proper brushing techniques, leading to preventable oral health issues. Digital tools offer an opportunity to drive behavioural change through engaging, interactive, and personalised approaches that make maintaining oral health simple and rewarding.
Key Success Criteria
Must-have requirements
- Consumer-centric design with an engaging and user-friendly interface.
- Personalisation using AI or other technologies to tailor recommendations based on user behaviour and oral health data.
- Gamification or interactive elements to promote sustained engagement and habit formation.
- Evidence-based approaches aligned with dental health guidelines.
Preferred Requirements
- Scalability for deployment across diverse populations.
- Predictive analytics to monitor progress and identify risks to broader oral health issues.
Submit your solution here.
yet2 provides and manages fully customized Open Innovation Portals for global brands including SnackFutures, Mondelēz International, Colgate-Palmolive, Kobayashi Pharmaceuticals, Sanofi Consumer Healthcare, PepsiCo, and more.
Image by FreePik