Description
Mondelēz are interested in ingredients for their snack portfolio that can support fortification, functionality or positive nutritional benefits.
Background
Mondelēz offer a broad range of delicious, high-quality snacks – from indulgent bites to wholesome bars. They want to make sure their range keeps satisfying the diverse needs of millions of consumers around the world. Mondelēz are increasing their focus on well-being which involves a broader, more holistic approach – one that takes in people’s emotional and functional needs. That’s why they keep innovating, renovating and extending their range of snacks to satisfy consumers’ current and changing well-being needs. Mondelēz are keen to explore new ingredient technologies across different wellbeing dimensions that can contribute to the overall physical and mental health of their consumers.
Key Success Criteria
- Ingredients that boost health credentials – Health (hard and/or soft) claims for metabolic markers, immunity, gut health, cognitive performance, edible beauty, etc.
- Ingredient technologies that enable the reduction of sodium, sugar, saturated fat.
- Applicability to their mainstream product lines (e.g. biscuits, chocolate, chocobakery, gums & candies, and when possible, powdered beverages).
- Approved for use in markets around the world.
- Preference for consumer recognised ingredients.
- Preference for commercially available / ready to deploy solutions.
- Ingredient solutions to help MDLZ achieve their sustainability goals, such as Net Zero carbon by 2050. (see: Snacking Made Right Report 2023)
What They Aren’t Interested In
- Commercially available ingredients from large vendors.
- Treatment of specific disease states / medical conditions
Preferred Collaboration types
At this stage, they’re open to various types of mutually beneficial partnerships but would prefer to ready-to-commercialize or late phase development solutions.
Mondelēz International Open Innovation Submission Portal
Submit your ideas and innovations to the Mondelēz International Open Innovation Submission Portal. After reviewing information above regarding Mondelēz International’s current innovation needs, simply click “submit your idea” and complete as many of the fields as possible. When complete, click the “submit” button and we will get back to you.
