A large Food & Beverage client was looking to switch from a traditional customer relationship management (CRM) platform to a new tool with capabilities better suited for managing external partner relationships and projects. With several Innovation CRM options to choose from in a crowded market, the Client turned to yet2 for help identifying and selecting the right platform for their specific use-case.
If you want to know more about these Innovation Insights, sign up for access to the whole case study.
Image by Freepik