Accelerating Innovation During Times of Disruption
In the beginning of 2020 business disruption was largely viewed as an “Airbnb” or “Uber” taking mind and market share from industry stalwarts. Today, business disruption is synonymous with COVID-19 closures and the corresponding economic slowdown.
Disruption is really about a change in business as usual. And it’s not always bad. In fact, as a result of the COVID-19 crisis, there are some industries that are experiencing an unexpected boom. But how do you accelerate your nine to 12-month, or three- to five-year innovations and put them into a compressed business schedule to take advantage of unexpected opportunities?