PepsiCo Seeking: Connected Packaging

PepsiCo seeks new technologies that connect consumers to their products with interactive, informative or personalized packaging.

Connected Packaging

• Augment packaging as a means to exchange information between consumer (or customer) and PepsiCo
  • Product information
    • Ingredient traceability
    • Recycling assistance or data on bottle history / environmental information
    • Story of the bottle
    • Usage suggestions
    • Product claims
  • Consumption behavior
    • Where, when, how products are consumed
• Use technology to create a more personalized and interactive experience for the consumer
  • Enhanced sensorial experiences
  • Entertainment / gamification
  • Customized experiences

Key Success Criteria

Must-Have

• Compliant with food safety regulations or line to sight to compliance
• Ease of use by consumers (e.g. cellphone software / platforms)
• Freedom to operate/IP
• Protection of shared information
• Durability – material technologies should be able to withstand the manufacturing process, warehousing, and distribution (or line of sight).
• Recyclability / Environmental Impact
• Retention of product freshness
• Mix of solutions executable in short-term (<18 months) and long-term (<5 years)
• Line of sight to commercial scalability
• Scalable on commercially available assets

Nice-to-Have

• Compatible with existing supply chain and manufacturing capability
• Direct to consumer (e-Commerce) focused solutions
• Low unit cost and capital investment
• Ease of production
• Simplification of advanced technologies (e.g. Gatorade sweat patch)

 

Past work and Out of Scope List

Technologies that have been previously investigated would only have interest if a significant advancement has been made beyond PepsiCo’s knowledge.  Many of these technologies have been marked as “banned” because PepsiCo is familiar with them and/or has studied previously.

Preferred Collaboration Types

To be advised.

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