P&G Seeking: Responsible Beauty Packaging Solutions

This project is no longer open for submissions.

Procter & Gamble and the P&G Responsible Beauty Team are looking for responsible packaging solutions.  Below you will find the specific constraints of this search and the requirements for submission.

Overall Intent

P&G Responsible Beauty is our long-term commitment to be a positive force for beauty in the world, guiding the development and operations of all of P&G Beauty’s brands.

It is based on systems thinking, rooted in creating best practices across five areas we see as connected and interdependent —quality and performance, safety, sustainability, transparency, and equality and inclusion–ensuring we grow responsibly to better serve consumer, retailer, and stakeholder needs in a resource-constrained world.

By partnering and working with the world’s top experts in diverse fields, from sourcing to packaging sustainability and more, P&G Responsible Beauty ensures we both create products that offer superior performance and drive positive impact on society and the environment. With this intent, we invite you to help and support us on this journey of Responsible Beauty and specifically, Responsible Packaging.

An outline of the needs and the scope can be found in the brief below. This request will cover the identification of responsible packaging solutions for refills under two distinct scopes:

• Leg 1.1 – Improve existing refill solution;
• Leg 1.2 -Identify new refill/reuse solutions.

For both legs, the objective is to address the following challenges:

• Design: need to look more premium/no collapsing on shelves and appear more natural;
• Sustainability: minimize/eliminate use of plastic by being a recyclable and ideally a recycled material, better environmental footprint;
• Usability: easy to refill/delightful consumer experience/perform during the use (shower).

Please note: a separate brief is being shared specifically on responsible packaging solutions for existing plastic bottles.

	Leg 1.1.	Leg 1.2
	Scope
Product Form	Shampoo and Conditioner in liquid form.
Package	Refill only (pouch on the right side of the illustration)	Replenish and Reuse (overall system i.e. pouch, aluminum can and pump)
Sizing	300ml to 750ml
Geography	We look for solutions across the globe Europe is the market where solutions may be implemented
	Success Criteria
Materials	Ideal: no virgin plastic Must have: Lower plastic content than today( alternative materials to plastic considered); Communicates sustainable and premium	Ideal: 0% plastic across the system; 100% recyclable 100% recycled Must have: less plastic to no virgin plastic (alternative materials considered)
On-shelf	Stands-up (doesn’t collapse) Stable without additional support or product holder needed. Good size impression (wide and tall vs narrow and deep)
Fit-For-Use	Ensures products stability and microbiological protection throughout the intended shelf life (2-3 years)
Usage	Delightful design and consumer experience Easy to open and dispense in the durable bottle Refill nozzle that prevents spillage Refill Pouch that  facilitates getting all the liquid out	Delightful design and consumer experience Quick and easy refill system with no risk of spillage or product waste
Financials	Cost effective
Operations	Ideal: pouches to be processed at ~[200-300] units/min	No constraint
Agility	Ideal:  Late differentiation(digital printing, labeled pouch) Target lead time at ~2 weeks MOQ at ~5000 units	No constraint
IP	Protect competitive advantage if needed and possible
Exclusivity	Providing exclusive access/use to P&G is of high interest.
Readiness	Product launch in Q1 2022	Product launch in CY22/23

We are open to hearing your insights on the direction of sustainable packaging as well as any further information which you have on industry consortiums, the future of packaging, and any partnerships/programs that may be of interest to P&G.

Solutions and partners that have the ability to meet a maximum number of the above criteria will be invited to attend a virtual P&G Responsible Packaging Summit with the Beauty Care leadership team in mid-November.

Process and Timings

Phase #1: Solution Presentation to include:

• Brief Company Overview
• Overview of Market / IndustryTrends & Insights in Sustainable Packaging
• Solutions (no more than 1-3slidesper solution):
  • Technology Overview¹
  • Benefit
  • Readiness & Stage of Development
• Submission template (see form below)
• Submissions must be received no later than November 7th, 2020.
• Samples² to be sent to:

^{1: Only non-confidential information describing the method, current use and IP can be accepted for review.
2: We look only for samples already commercially available –samples to be designed or produced specifically for P&G are not requested at this stage.}

Phase #2:

Suppliers and solutions to be evaluated by working team based on the Success Criteria listed above. Short-listed ideas will be invited to the next phase.

Phase #3:

Shortlisted suppliers will be invited to a virtual supplier. Objective will be for suppliers to present more in detail their company and solution to P&G Beauty Care Leadership during a 45 min dedicated session.

Phase #4:

Suppliers and solutions final selection. In case of any question during the process, please reach out to Joerg Zimmermann (zimmermann.j@pg.com+49 172 62 38 515, R&D packaging)and Remy Groff (groff.r@pg.com+41 795 182 269, Purchases packaging).