yet2 manages and maintains Philip Morris International’s (PMI) Open Innovation portal. PMI is leading a transformation in the tobacco industry, and they are pioneering the development, scientific assessment and commercialization of a series of smoke-free products including heat-not-burn, e-vapor, and other nicotine-containing products.

PMI is passionate about innovation, and they are convinced that it goes hand-in-hand with openness: openness to new ideas and new ways of thinking.

Submit your ideas to the PMI Open Innovation portal here.