This project is no longer open for submissions.
Overview:
A yet2 client is seeking novel products and ingredients that are able to increase user energy without the use of caffeine. Products that are available in a unique format or are based on natural ingredients are of particular interest.
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Constraints:
- Must increase energy and/or alertness when consumed or used
- Must have a good safety profile and no harmful side effects
- Must be a commercially available product (not prototype or research stage)
- Must target a wide audience
- Product must be partially or completely consumable. Durable or digital products are not within scope.
- Product or ingredient must be available over the counter (i.e. does not require a prescription).
Possible Solution Areas:
- Products and ingredients that boost energy levels
- Sport nutrition
- Products that increase alertness and focus
- Ingredients with a novel mechanism of action
- Botanicals and non-traditional/non-Western ingredients
Desired outcome of the solution:
Opportunity to in-license or acquire the product or technology from the innovator.
Field of use and intended applications:
- Consumer healthcare
- Dietary supplements
