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Overview:

A yet2 client is seeking novel products and ingredients that are able to increase user energy without the use of caffeine. Products that are available in a unique format or are based on natural ingredients are of particular interest.

Our client is seeking novel products and ingredients that are able to increase user energy without the use of caffeine.Click To Tweet

 

Constraints:

  • Must increase energy and/or alertness when consumed or used
  • Must have a good safety profile and no harmful side effects
  • Must be a commercially available product (not prototype or research stage)
  • Must target a wide audience
  • Product must be partially or completely consumable. Durable or digital products are not within scope.
  • Product or ingredient must be available over the counter (i.e. does not require a prescription).

 

Possible Solution Areas:

  • Products and ingredients that boost energy levels
    • Sport nutrition
    • Products that increase alertness and focus
    • Ingredients with a novel mechanism of action
  • Botanicals and non-traditional/non-Western ingredients

 

Desired outcome of the solution:

Opportunity to in-license or acquire the product or technology from the innovator.

 

Field of use and intended applications:

  • Consumer healthcare
  • Dietary supplements