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PepsiCo Seeking: Tech to Reduce Salt Perception of Electrolytes-Image of a spoon with salt crystals

PepsiCo is seeking new technologies to minimize salt perception in beverages containing electrolytes.

New technologies may include the following:

  • Taste advantaged salts, other mineral ingredients, or blends that can mask/balance saltiness
  • Encapsulation/plating technologies to reduce saltiness perception
  • Ion exchange/ion binding to remove salty tasting anions
  • Salt receptor blockers


Solution Requirements


  • Clear appearance
  • No impact on flavor (undetectable when tasted in water)
  • unacidified, unsweetened (no declaration of acidulants, sweeteners)
  • Proof of concept



  • GRAS approval


Past Work and Out of Scope List

  • Flavor based masking agents and modifiers were previously evaluated but worth revisiting
  • Salt sources that were screened that did not meet sensory goals
    • Sodium Citrate
    • Sodium Gluconate
    • Sodium Bicarbonate
    • Potassium Citrate


 Preferred Collaboration Types

PepsiCo is open to a range of collaboration types, but salt perception reduction proof of concept is required.

Submit Ideas


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Photo Credit: Joanna Kosinska on Unsplash

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