Vitafoods 2024 Conference: Insights from the yet2 Team

Key Trends & Innovations in the Nutraceuticals Sector

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Words by Patrick Harris

‘Adulthood is wanting the window seat but needing the aisle’—a fitting analogy for the 2024 Vitafoods Conference in Geneva, where the balance between aspiration and practicality was on full display. This year’s event was a hub of innovation, spotlighting key trends in the nutraceuticals sector that are reshaping the landscape.

yet2‘s Patrick Harris and Hayden Hodges were in attendance and Patrick captured some of the key insights and takeaways from the conference in this blog.


Insights from Day 1:

Day 1 of the Vitafoods 2024 conference in Geneva was nothing short of exhilarating, packed with insightful discussions and exciting trends shaping the future of the nutrition industry. Here’s a quick recap of the first day highlights:

Algae Power: Algae emerged as a star player, capturing attention with its potential to revolutionize nutrition and sustainability. From omega-3 fatty acids to plant-based proteins, algae is paving the way for innovative product formulations that cater to diverse consumer preferences.

Collagen Craze: The collagen trend continues to gain momentum, with discussions revolving around its myriad health benefits, including joint support, skin elasticity, and gut health. As consumers prioritize holistic well-being, collagen-infused products are becoming increasingly sought after.

Ashwagandha Advancements: Ashwagandha stole the spotlight with its adaptogenic properties and potential to promote stress relief, cognitive function, and overall well-being. Innovations in flavor masking techniques are making it easier to incorporate this powerful herb into various applications, ensuring a seamless consumer experience.

Eye Care Insights: Eye health emerged as a key area of interest, underscoring the role of nutrition in maintaining optimal vision and preventing age-related decline. From antioxidants to specialized nutrients, the potential for eye care formulations to support visual acuity garnered significant attention.

Early Adopters’ Advantage: In a rapidly evolving market landscape, the importance of being early adopters in identifying new opportunities cannot be overstated. Those who stay ahead of the curve in recognizing emerging trends and consumer preferences are poised to lead the way in driving innovation and capturing market share.


Key Trends in Vitamins from Vitafoods 2024:

Personalized Nutrition: The emphasis on tailored vitamin solutions has never been stronger. Advances in genetic testing and AI are driving the shift towards supplements that cater to individual health profiles.

Sustainability: Eco-friendly and ethically sourced ingredients are no longer a niche. Consumers are demanding transparency and sustainability, pushing companies to innovate in sourcing and production methods.

Immune Health: Post-pandemic, the focus on immune-boosting vitamins remains high. New formulations and delivery systems, such as gummies and effervescent tablets, are making these products more appealing and effective.

Mental Wellness: Vitamins and supplements targeting mental health, including stress relief and cognitive function, are gaining traction. The integration of adaptogens and nootropics with traditional vitamins is a notable trend.

Regulatory Landscape: Navigating the evolving regulatory environment is crucial. Understanding new compliance requirements ensures that innovations reach the market smoothly.


In such a dynamic industry, proactive innovation scouting is essential. At yet2, we specialize in identifying and securing the latest advancements to keep you ahead of the curve. Our trusted team can help you navigate these trends, ensuring that your product offerings remain cutting-edge and competitive.


Health & Wellness Insights & TechNeeds:

2024’s Top 5 Health and Wellness Innovations

Greenhouse Accelerator – Wellness & Health Management


Image by FoodBev Media

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