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PepsiCo Seeking: Breakthrough Packaging Solutions for China-Image of three bags of lays potato chips with chinese writing

PepsiCo is seeking breakthrough solutions for packaging to drive innovation pipelines with a focus on the Chinese market. The innovations will be applied to product categories from potato chips, seaweed chips, granola, instant oatmeal, powdered drinks, retorted grains meal, freeze-dried yogurt cube, etc.

Project Background

Key focus areas include:

  • Premiumization
    • Premium Film Visual Effect: breakthrough printing or ink technologies for use on a flexible bag which could:
      • Deliver an extra sensorial experience – including visual/touch/aroma effects.
      • Create a fun or novel experience for young consumers, such as a photochromic ink, which could visualize the hidden artwork when exposed to UV light
      • A novelty packaging solution:
        • Special functional features to enhance the consumer experience or extend the consumption occasions in both snack and grain categories such as:
          • Easy dosing solutions for grain packaging
          • Easy opening or tearing
          • Portable packaging (On the go solution)
          • Other functionality
        • Novel packaging formats or shapes beyond the classic pillow bag for the snack category
  • Omni, Channel and Customer Pack
    • Packaging Solutions for Gifting:
      • Limited editions for key Chinese occasions/events. The focus can be Eastern-style design with format, artwork, material or culture
        • (i.e. Chinese New Year, Middle Autumn, Dragon Boat, etc)
    • Omni Channel Solutions: Breakthrough packaging solutions to create a selling occasion in new channels and E-commerce
    • Customer Pack: We are looking for some quick display solutions (PDQ) for hyper customers
  • Affordability
    • Novel packaging solutions on formats or materials which could offer a new business opportunity by entrance to the low tier market


Solution Requirements


  • Advanced beyond conceptual stage
  • Innovativeness
  • Packaging must be approved for use with foods
  • Ease of use by consumers
  • Cost implications need to be known
  • Recyclability must be known


Past Work and Out of Scope List

Well known solutions in the food industry (snack and cereal categories)

Preferred Collaboration Types

PepsiCo is open to a range of collaboration types.


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